🍄 Mobile gaming now converts better than social media.

Kantar and AppLovin just published the numbers to prove it

And most media buyers still haven't noticed 👇

Axon by AppLovin commissioned Kantar to study mobile gaming as an ad channel.

The results should end the debate

70% of mobile gamers play every day, one of the highest frequency touchpoints available to advertisers

38% made a purchase within 3 months of seeing an in-game ad

92% satisfaction rate among those buyers

71% say they view ads positively while playing

AppLovin reaches 1B+ users daily with conversion rates above 5% during peak gaming moments

For context, social media ad sentiment is trending the opposite direction

Gamers are in a focused, "lean in" mindset when they play

That is not an accident, it's the environment.

Rewarded ad formats work because players opt in and they choose to engage

An audience choosing to engage with your offer, in a positive emotional state with a proven purchase intent signal

That is not supplementary, it's your best performing channel hiding in plain sight