🚨 1 billion people play mobile games every single day

And 38% of them bought something after seeing an in-game ad

The Breakdown...

1 billion+ daily mobile gamers globally
97% play weekly. 70% open a game every day
38% purchased a product within 3 months of seeing an in-game ad
71% of those buyers acted the same day
37% bought something they had not previously considered — the ad introduced them to it

Source: AppLovin's Axon division, surveyed 2,500 US mobile gamers with Kantar

I think the key finding here for me is that mobile gamers closely mirror the US adult population across age, gender, income, education and geography.

This is not a niche audience

It is mass reach with purchase intent baked in

Brands still treating mobile gaming as a secondary channel are leaving same-day conversions on the table